The VOID, a critically acclaimed immersive entertainment company and creators behind Ghostbusters: Dimension, and Star Wars™: Secrets of the Empire made in collaboration with ILMxLAB, will be coming soon to Mall of America.
By combining state-of-the-art VR technology, physical stages and multi-sensory effects including touch and smell, The VOID invites fans to a social activity to enjoy with friends and family and become active participants in a new hyper-reality. The VOID goes beyond virtual reality by using interactive sets, along with gear, to create an immersive experience by layering virtual worlds over physical spaces. This new innovative VR concept is a vast difference from in-home VR offerings by focusing on interaction and allowing guests to engage, communicate and connect as a group to accomplish their overall mission.
The Mall of America location will open featuring Star Wars: Secrets of the Empire. Launched in collaboration between Lucasfilm’s immersive entertainment division ILMxLAB and The VOID, Star Wars: Secrets of the Empire transports guests deep into the beloved Star Wars universe allowing them to walk freely and untethered throughout the full-sensory experience with friends and family. Under the orders of the rebellion, teams of four guests must work together to infiltrate an Imperial base disguised as stormtroopers where they’ll navigate through to steal critical intelligence with help from familiar Star Wars™ characters along the way.
“The VOID brings a new level of immersive experience and storytelling to Mall of America through its state-of-the-art technology,” said VP of Real Estate and Leasing Heather Brechbill-Swilley. “We’re excited to offer guests the chance to be the hero of their own adventure in a variety of beloved universes through the VOID’s unique attraction model.
“The VOID offers an entirely new category of entertainment that takes people entirely out of their world and into another. By combining virtual adventures with physical environments to conjure up a level of realism, fun, and interaction, The VOID is living up to promise of VR, bringing consumers closer to stories, characters and places than ever before,” said Craig Watson, Chairman of The VOID. “We are excited to open The VOID at Mall of America, bringing a one-of-a-kind experience to its visitors at an unmatched scale.”
This will be the first Midwest location for The VOID. The VOID currently has locations in Anaheim, Calif., Glendale, Calif., Las Vegas, Nev., Orlando, Fla., New York, N.Y., Dubai, U.A.E., and Toronto, Ont.
For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
ABOUT THE VOID
Step inside your favorite story with The VOID; the global leader of a new category of immersive location-based experiences that utilize cutting edge tech and IP from Hollywood’s biggest players to mark a new frontier in interactive entertainment and storytelling. Combining state-of-the-art VR technology, physical stages and multi-sensory effects- including touch and smell – The VOID invites fans to become active participants in a new hyper-reality. The VOID’s Experience Centers are located in: Madame Tussauds in New York, N.Y., Downtown Disney in Anaheim, Calif., Glendale Galleria in Glendale, Calif., Grand Canal Shoppes at The Venetian and The Palazzo Hotel in Las Vegas, Nev., Disney Springs in Orlando, Fla., Hub Zero, City Walk in Dubai, U.A.E., and The Rec Room in Toronto, Ont.
Founded in 2015, ILMxLAB is Lucasfilm’s immersive entertainment division which combines compelling storytelling, technological innovation and world-class production to create truly impactful, immersive entertainment experiences. The group develops experiences for virtual reality, augmented/mixed reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms. ILMxLAB is known for CARNE y ARENA, the Oscar-winning VR installation directed by Alejandro G. Iñárritu, and the critically-acclaimed hyper reality experience Star Wars: Secrets of the Empire. For more information, follow @ILMxLAB on Facebook, Twitter, Instagram, and YouTube.
Lucasfilm Ltd. is a wholly-owned subsidiary of The Walt Disney Company. ILMxLAB, the ILMxLAB logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © & TM 2018 Lucasfilm Ltd. All rights reserved.